Happy summer! The Seattle Evaluation Association leadership team hopes everyone is staying healthy and adjusting to our ‘new normal’ as Washington reopens and many in-person activities resume. As an Association, we have pivoted to a virtual environment throughout the pandemic. Our leadership team has begun discussions on when to resume in-person meetings and events, but for the time being, we will remain virtual. We hope you will join us for many of the events highlighted below!

It is hard to believe the Association is reaching its 2-year mark, and we are so encouraged by everyone’s engagement and the relationships that have been formed in that time. As we approach this mark, in accordance with our Association Charter, we are excited to recruit a new group of Association leaders. Our current team will end their roles in December 2021, and we are seeking new leadership for 14-month terms beginning December 2021 – January 2023. For more information on the available roles, please see below.

- Billi Shaner, Co-President

Interested in shaping the future of the Seattle Evaluation Association? This fall, we will elect a new Leadership team for a 14-month term. Any member living in the greater Seattle area can apply to run for the following positions, serving from December 2021 to January 2023: 

• President-Elect
• Membership Officer
• Events Officer
• Communications Officer
• Finance Officer

The 2022 Seattle Evaluation Leadership team will have an opportunity to: 

• Help the Seattle Evaluation Association emerge from 2021 to rebuild and foster a community of curious learners through in-person and virtual events.
• Support our members to use evaluation for social justice, and build a membership that reflects the diversity and needs of our communities.
• Shape the future of evaluation by supporting emerging evaluators and students. 

Independent Consultant Meet-up: The Best Marketing is No Marketing

How do you reach evaluation clients? Why do clients hire you? Whether you’re a seasoned consultant or just getting started, this interactive lunchtime presentation and discussion will help you leave behind the heavy-handed sell and learn how to describe your niche, identify your ideal clients, and become their go-to evaluator. We’ll share resources that have changed the way we view marketing and successfully brought us clients. Bring your lunch and be ready to share your successes and challenges!

Journey Mapping for Evaluation

This workshop will introduce evaluators to journey mapping techniques and approaches. The workshop will discuss how journey mapping has been used in user experience research and how the approach translates to evaluation work. Four examples of journey mapping for evaluation will be presented including both prospective and retrospective journey mapping. Plus, participants will take part in a journey map carried out during the workshop itself. Participants will leave with an electronic version of a journey mapping handbook that they can immediately put to use with their next client/customer.

Designing Interactive Dashboards Using Excel & Sheets: Beginner & Advanced

The Beginner Session takes you through all you need to design interactive dashboards in Excel and Google Sheets. Shelly and Tom will provide you with practical, hands-on, step-by-step instructions to turn your static data into a dynamic dashboard that will “wow” your stakeholders. They will demonstrate Pivot Tables, Pivot Charts, and Slicers to create well-designed dashboards that your stakeholders can use to slice-and-dice data in seconds. You will leave the workshop with clear steps that you can immediately implement to create stunning dashboards that are pliable and easy to reproduce.

Monday, August 23^rd
2:00-5:00 pm
Virtual meeting link will be sent upon registration

Building on the skills learned in the Beginner Session, the Advanced Session will take your dashboards to the next level. Shelly and Tom will share best practices in dashboard design to make your dashboards really pop. They will also teach you how to incorporate inferential statistics (e.g., t-tests) in your dashboard that update as you slice and dice your data. In this course, you will learn "smart" visualizations that your clients will be asking, "How'd you do that?"

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